Introduction:
Frozen fish export from India has been gaining momentum in recent years. India, with its vast coastline and abundant marine resources, offers a significant opportunity for the export of frozen fish products. Here’s an overview of the frozen fish export industry from India.
Frozen fish, the third largest export item, fetched Rs 3471.91 crore (USD 471.45 million), accounting for 16.55 per cent in quantity and 6.08 per cent in dollar earnings. The export of frozen fish increased by 20.44% in quantity and 17.19 % in dollar value.
- In FY 2021-22 India’s marine product exports hit a record high. The segment growing by over 30% to Rs 57,586.48 crore (USD 7.76 billion) in FY 2021-22.
- India ship 13,69,264 MT of seafood worth Rs 57,586.48 crore (USD 7.76 billion) during the year 2021-22.
- Frozen shrimp remained the top export item, accounting for a significant share in quantity and value.
- USA, China, European Union, South East Asia, Japan, and the Middle East were key markets for frozen shrimp exports.
- The export of Vannamei shrimp increased, with USA being the major market.
- Other items like surimi, frozen fish, frozen squid, frozen cuttlefish, dried items, chilled items, and live items also contributed to export earnings.
- USA remained the largest importer of Indian seafood, followed by China, European Union, South East Asia, and Japan.
- European Union and South East Asia showed significant growth in both frozen shrimp and frozen fish exports.
- Japan and the Middle East also demonstrated growth in import volumes.
- Overall, India’s seafood exports showcased remarkable growth in both quantity and value terms.
Rich Marine Resources:
India has one of the largest cost line, it is 7516 km long. Exclusive economic zone of India is with a diverse range of marine resources. This including various species of fish. The coastal regions of India, such as Kerala, Tamil Nadu, Andhra Pradesh, and Gujarat, are known for fishing communities historically. And well-established fish processing infrastructure in these states. Thus creates ideal conditions for Indian costal states to get in to fish industry.
Quality and Variety:
Indian frozen fish are divided in two parts, in-land fish and sea fish. This is also called as fresh water fish and salt water fish. The verity of fish is available in India this includes, Fish, prawns and other aquatic animal those are grow for monetary gains.
Government Support and Regulations:
The Marine Products Export Development Authority (MPEDA) is providing support and policies for Indian fishermen to impro export of fish from India. Quality certifications, market research, and promotional activities to name few are responsibility of MPEDA.
Growing Demand in International Markets:
There is always a growing demand for fish in the international market. Due to climate change in recent years there is a huge impact and consequences to create a sustainable supply of food. First by Covid-19 then followed by Ukraine Russia War has an impact on the global food chain. This has created huge demand for fish in international business. YOY growth from 2022 was found to be from 202 billion USD to 212 billion USD in 2023. This contributed to CRGA at a rate of 5% yearly.
Cold Chain Infrastructure:
An efficient and reliable cold chain infrastructure is vital for the export of frozen fish. India has made significant investments in developing cold storage facilities, processing units, and transportation networks to ensure that the frozen fish products maintain their quality and freshness throughout the supply chain. This infrastructure enables exporters to meet international standards and deliver products in a timely manner.
Certification and Compliance:
Indian frozen fish exporters adhere to international standards and certifications to ensure the safety and quality of their products. They comply with regulations such as Hazard Analysis and Critical Control Points (HACCP), Good Manufacturing Practices (GMP), and certifications like the Food Safety Management System (ISO 22000). These certifications enhance the credibility of Indian exporters and instill confidence in international buyers.
Digital Marketing and E-commerce:
Since the world is a dynamic place and there are my changes that we are conducting business. Even traditional businesses like Fishing are looking for Digital Marketing. With advancement of technology the impact is two fold. One is that there is improvement in technology to catch more fish from Sea. So far, fishermen are using satellites to locate the huge school of fish. Other hand there are new huge demanding markets all over the world. China and India have the biggest demand for fish markets. This new market must be target by new technology such as Digital Marketing to find new buyers all over the world.
To effectively use digital marketing for promoting frozen fish exports from India, consider the following strategies:
- Develop a Professional Website: Create a user-friendly website that showcases your frozen fish products, highlights their quality, and provides relevant information for potential buyers.
- Search Engine Optimization (SEO): Optimize your website content with relevant keywords to improve its visibility in search engine results and attract organic traffic.
- Content Marketing: Produce high-quality content such as blog posts, articles, and guides related to frozen fish, its health benefits, cooking tips, and recipes. Share this content on your website and through social media channels to engage and educate your target audience.
- Social Media Marketing: Utilize popular social media platforms like Facebook, Instagram, LinkedIn, and Twitter to showcase your frozen fish products, share industry news, engage with potential buyers, and run targeted ad campaigns to reach a wider audience.
- Email Marketing: Build an email list of potential international buyers and send regular newsletters, product updates, and exclusive offers to maintain customer engagement and foster long-term relationships.
- Influencer Marketing: Collaborate with food influencers, bloggers, and chefs who have a significant following and influence in the culinary industry. Partner with them to create content featuring your frozen fish products, which can reach a wider audience and generate interest in your exports.
- Online Advertising: Consider running targeted online ads using platforms like Google Ads, display advertising, or social media advertising to reach potential buyers actively searching for frozen fish products.
- Market Research and Competitor Analysis: Stay updated with market trends, pricing, and competitors’ strategies to identify opportunities and adjust your digital marketing approach accordingly.
- Export Directories and Marketplaces: Register your frozen fish products on reputable export directories and online marketplaces to enhance your visibility and attract international buyers actively seeking such products.
- Analytics and Monitoring: Implement web analytics tools to track website traffic, user behavior, and campaign performance. Analyze the data regularly to measure the effectiveness of your digital marketing efforts and make data-driven decisions for continuous improvement.
Remember, digital marketing requires a consistent effort, adaptability, and staying informed about the evolving trends and preferences of your target market.
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